Case Study:
Kung Fu Tea Lake Forest – Brewing a Buzz Online
SOCIAL MEDIA MARKETING
The Ask
kung fu tea lake forest
Kung Fu Tea Lake Forest, a franchise of the largest bubble tea brand in the U.S., needed more than just posts they needed a voice. In a college town saturated with food and beverage options, the goal was to build a local online presence that felt authentic, engaging, and full of flavor.
They brought us on board to lead social media marketing and content creation, ensuring their digital presence matched the energy and experience of walking into the store.
services Delivered
- Content Strategy & Calendar Planning
- Photography & Video Production
- Social Media Management (Instagram & Facebook)
- Community Engagement
- Brand Collaborations & Cross-Promotions
Our approach
Content that Popped
From drink close-ups with crave-worthy lighting to behind-the-scenes peeks and trending reels, we handled full-scale content production, including shooting, editing, and designing for social. Every post was created to stop the scroll and spark a craving.
Collabs that Count
We initiated local collaborations with nearby small businesses and student groups creating co-branded content, giveaways, and shoutouts that helped expand reach organically while embedding Kung Fu Tea into the cultural fabric of Lake Forest.
Community First
Our engagement strategy focused on interaction replying to DMs and comments, resharing user-generated content, and staying tapped into local happenings to keep the brand top of mind.
the impact
Instagram reach gained +220% increase within 60 days
Content engagement rate was 9.2% average
+80% increase in organic Instagram followers
5+ local partnerships initiated
Top performing reel got 12.5K+ views organically
our Services
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER.
the unorthodox touch
We didn’t just “manage” social media we made Kung Fu Tea Lake Forest feel like a friend online. Through high energy visuals, localized storytelling, and strategic community collabs, we brewed a digital identity as refreshing as their drinks.