Case Study:
Jattpur — Rooted in Heritage, Grown for Today
branding
The Ask
Jattpur
Jattpur, an FMCG brand dealing in agricultural food products like rice, wanted a brand identity that stayed true to its roots. The goal was to create a logo that proudly reflects the land it comes from, Pakistan, while maintaining a modern and export ready aesthetic.
services Delivered
- Logo Design and Visual Identity
- Brand Strategy and Positioning
- Typography and Color Palette Development
- Brand Guideline Design
- Visual Language & Symbolism Breakdown
Our approach
We began with the essence of the name Jattpur, a tribute to the farmer, the land, and the harvest. Every element in the design had to feel authentic yet contemporary. The farmer illustration became the soul of the logo, dressed in a traditional Pakistani turban and dhoti, symbolizing honesty, hard work, and connection to the soil.
To balance heritage with sophistication, we paired the illustration with an elegant and minimalist serif font, giving the identity a refined and premium look. The green color palette was chosen to represent freshness, agriculture, and life, a direct nod to nature and the purity of produce.
The Logo Logic
🌀 The Circle
Represents wholeness and continuity, the unbreakable bond between the farmer, the land, and the harvest.👨🌾 The Farmer
The heart of Jattpur. Dressed in a traditional Pakistani turban and dhoti, he symbolizes dedication, authenticity, and the heritage of rural Pakistan.🐂 The Ox and Plough
Stand for hard work, progress, and connection to the soil the timeless foundation of agriculture.🌾 The Wheat Stalk
A sign of prosperity and abundance, capturing the reward of the farmer’s labor and Pakistan’s agricultural strength.💚 The Green Palette
Reflects purity, freshness, and the brand’s deep link to nature visually communicating trust and growth.🔠 The Serif Font
Elegant yet grounded. Adds global sophistication to a locally inspired identity, making Jattpur ready for both domestic and export markets.the impact
A brand identity that authentically reflects Pakistan’s agricultural roots
Elevated brand perception, balancing tradition and premium quality
A versatile mark that stands strong across packaging, exports, and digital assets
Positive reception from both local and international buyers
our Services
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER.
VISUALS
the unorthodox touch
We did not design just another agricultural logo. We created an identity that feels alive, one that tells the story of Pakistan’s farmers, their land, and their pride. By blending cultural authenticity with modern design sensibility, Jattpur became more than a brand. It became a symbol of heritage meeting progress.