Branding That Speaks

We developed a sophisticated yet soulful brand identity while the logo was already developed, we took charge of shaping the rest of the brand identity. From defining the brand’s visual language including color palette, typography, and layout direction to establishing its tone of voice and storytelling approach, we crafted a cohesive aesthetic that felt both elevated and intentional. Every visual and written touchpoint was aligned to resonate with a modern, culturally rooted audience looking for premium, unstitched fashion with personality.

Content with Purpose

We curated a content strategy that didn’t just showcase fabric, but told stories. From lookbooks to lifestyle shots, we designed visuals that built aspiration and relatability simultaneously. Our in-house team handled graphic design, reels editing and grid theme to maintain a unified brand tone.

The Launch Strategy

The digital launch was executed across Instagram and Facebook with teaser campaigns, countdowns, behind-the-scenes edits, and product reveals. We amplified the buzz through targeted performance marketing, creating ad sets tailored to high-intent audiences across Karachi and other metro cities.

The Influence Engine

We partnered with a curated selection of micro and macro influencers whose personal brand aligned with Kanwal Zainab’s ethos. These collaborations sparked conversations, created organic engagement, and brought real faces to the fabric.