WHAT THE
CLIENT NEEDED
Elaam Luxury Fragrances came to us before the brand had a face. The vision was clear but everything else needed building. The founders wanted an identity that felt genuinely premium, warm, and feminine without leaning on the visual clichés that flood the artisan fragrance market. We were brought in to create the full brand from scratch: name treatment, visual identity, packaging, and a website that felt like stepping inside the world of the brand.
HOW WE
GOT THERE
Elaam needed more than a logo. It needed a world. Luxury fragrance is one of the most feeling-driven categories in retail, and customers in that space make decisions based on atmosphere and trust before they ever smell a product. Our job was to build the visual and tonal language that would make someone stop, linger, and believe this was a brand worth exploring. Every decision from the colour palette to the website's content architecture was made to serve that one goal: turning a new brand into something that already felt like it had always existed.
STRATEGY
We started by mapping the luxury fragrance landscape. Independent perfume houses occupy a specific emotional space between the mass market and the ultra-luxury houses, and Elaam needed to sit in that space with confidence. We studied how customers relate to scent as something personal and sensory, and identified the exact register the brand needed to own.
CREATIVE DIRECTION
The colour palette was built on tension and softness working together. Dark Cherry, Pink Icing, and Dark Chocolate give the brand richness without heaviness. We paired Ivy Mode for headings with Quicksand for body copy, a combination that keeps the brand feeling elevated and still approachable. Logo and wordmark went through multiple rounds of refinement until we reached something with the right level of timelessness.
PRODUCTION
Bottle shape ideation was one of the most important parts of the project. The Cherry Bouquet eau de parfum needed a silhouette that communicated luxury through form, not decoration. Alongside the full-size bottle, we developed the Discovery Set concept: five 5ml vials presented together as an entry point into the collection. The packaging was designed to be as considered as the product it holds.
ITERATION
The Elaam website was built to carry the physical brand experience into the digital world. The architecture is intentionally simple: Home, About, Notes, Shop. The dark velvet visual language runs from the packaging through every page. The Discovery Set became the centrepiece of the homepage, positioned to invite customers in before they commit to a full bottle.
WHAT WE
CREATED
The complete Elaam brand system spans visual identity, packaging design, and a live e-commerce website. Every element was designed to feel like it belongs to the same world.
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