Case Study:
Upplevelse.com – Video Ads That Sell Experiences
video ads
The Ask
Upplevelse
Upplevelse.com, a leading experience gifting platform, needed ads that looked organic yet performed like high-converting campaigns. With audiences in Sweden, Denmark, Germany, and the UK, the goal was simple: create short-form video ads that blended in with feeds but drove people to buy unforgettable experiences.
That’s where we stepped in.
services Delivered
- UGC Style Video Ads
- Creative Direction and Scripting
- Editing for Multiple Variants and Platforms
- Paid Ad Optimization Support
- On-site Shoots & Post-Production
Our approach
We focused on UGC-style vertical ads designed to feel native to TikTok and Meta. The creative balance was key: authentic, scroll-stopping content paired with strategic hooks and CTAs that funneled viewers straight into Upplevelse.com’s buying journey.
We shot content in batches to ensure consistency, and leaned into trending formats (like lip-syncs, POVs, and ASMR clips) to keep the feed dynamic and algorithm-friendly.
Content That Converts
impact
Monthly ad spend of €15,000+ backed by our creatives
Top performing ads in both Denmark and Sweden
High CTR and reduced CPC compared to previous creatives
Conversions that turned browsers into bookers of experiences
our Services
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER.
the unorthodox touch
We didn’t just make ads. We created native-feeling stories that fit seamlessly into feeds while pushing action. By combining UGC authenticity with conversion-focused creativity, Upplevelse.com gained ads that did more than engage — they sold.